Every metric Meta hides.
Now visible.
One dashboard. Every metric that actually matters. Built ground-up for Indian D2C — every chart accounts for RTO, COD, shipping, and the chaos of last-mile delivery.
12 features. One dashboard.
Each one solves a problem your Meta / Google dashboards or Shopify analytics can't even see.
TRUE ROAS Dashboard
Real profit per ad after RTO, shipping, COGS, gateway fees
Order Funnel Live
Delivered, In Transit, RTO, NDR — refreshed every 15 mins
AI Recommendations
Daily suggestions: scale, pause, fix — with ₹ impact attached
COD + RTO Intelligence
Pincode-level risk scoring. Block bad pincodes before they ship
Attribution Engine
fbclid, gclid, UTM, pixel — every order traced to its ad
Blended ROAS
Organic + paid + direct in one view. The number that matters
Customer LTV
Cohort analysis, LTV:CAC, repeat-buyer tracking
NDR Management
Track failed deliveries, trigger re-attempts, reduce RTO
Forecasting
Revenue projection, budget optimizer, spend simulator
Creative Analytics
Ad fatigue detection, A/B comparison, performance heatmaps
GST Filing
Monthly GST summary with Tally-compatible CSV export
Meta CAPI
Send DELIVERED orders to Meta — algorithm finally learns
Stop trusting fake metrics. See real profit.
Every ROAS card in TrueFio is calculated after RTO, shipping, COGS, packaging, and gateway fees. The number you see is the number that hits your bank.
- Per-ad, per-campaign, per-product TRUE ROAS
- Post-RTO ROAS shown alongside Meta-reported ROAS
- Real-time profit + loss for every order
- Time-series view: yesterday vs last week vs last 30 days
Today's TRUE ROAS
Platforms say
4.1x
See every order, every status, live.
Most analytics stop at 'order placed.' TrueFio tracks every order from order → packed → shipped → delivered → RTO, refreshed every 15 minutes.
- Live status counts: Delivered / In Transit / RTO / NDR / Pending
- Per-courier breakdown — see which courier is hurting you
- Delivery time tracking by pincode + city
- Forward + return cost breakdown per shipment
Today's Order Funnel
LivePending
14
NDR
7
Cancelled
3
Your dashboard tells you what to do next.
TrueFio's AI watches your spend in real-time. The moment a campaign starts bleeding, you see exactly what to do — with the rupee impact attached.
- Pause underperformers — with daily savings estimate
- Scale winners — with confidence score + projected lift
- Block bad pincodes — based on rolling 7-day RTO
- Detect creative fatigue — before it tanks ROAS
3 actions for today
Reviewed at 9:42 AM IST · Updated every 15 min
Pause Diwali Static 2
TRUE ROAS 0.4x, RTO climbing
Scale Retarget Video 1
TRUE ROAS 4.2x, scaling room
Block 6 UP/Bihar pincodes
45% RTO last 7 days
Stop bleeding to returns.
See your RTO breakdown by state, courier, pincode, product, and ad. Catch patterns before they cost you another lakh.
- State-wise RTO heatmap (live)
- Per-pincode risk scoring — auto-flag candidates to block
- Courier comparison — which one is your bleeding point
- Block list management — directly affect future orders
RTO by State · last 30 days
Hover any state to drill into pincodes
Block bad COD orders before they ship.
60%+ of Indian D2C is COD. Most of it succeeds. Some pincodes are profit killers. TrueFio scores every pincode and tells you which to block.
- Per-pincode COD vs Prepaid breakdown
- Auto-suggested pincode blocklist based on 90-day data
- COD-only campaign performance — is COD scaling profitably?
- Pincode-level revenue + RTO + profit grid
Top RTO Pincodes
231001
Mirzapur · 32 orders
845401
Sitamarhi · 27 orders
110053
Delhi NE · 22 orders
741125
Krishnanagar · 19 orders
23 pincodes meet block criteria
Estimated savings: ₹38,400/month if blocked
Know exactly which ad made the sale.
fbclid, gclid, UTM tags, web pixel, server-side events — TrueFio matches every order to the exact ad click that drove it. With a confidence score.
- Click-ID matching: fbclid (Meta), gclid (Google)
- UTM-based attribution as fallback
- Pixel-based session matching for organic
- Confidence score per order: high / medium / low
Order #20489 · Attribution
Meta Click ID
fb.1.1714...8902
Campaign
Diwali Push V3
Ad Set
Surat 22–40
Ad Creative
Static_Lifestyle3
Match Confidence
98% — Verified via click ID
One dashboard. Every role.
The founder sees profit. The marketer sees winners. Ops sees the leaks. All from the same data.
For Founders
Know your real profit every morning. Catch leaks before they cost you a quarter.
- Daily real-profit summary
- Weekly board-ready report
- Cash flow forecasting
For Performance Marketers
Stop optimizing for fake ROAS. Find your real winners and scale with confidence.
- Per-ad TRUE ROAS
- Creative fatigue alerts
- CAPI feedback loop
For Operations
Cut RTO. Identify courier issues. Reduce NDR. Save shipping cost on every order.
- Pincode block management
- Courier performance
- NDR re-attempt tracking
12 features. One dashboard. One truth.
See your real profit, not Meta's fairy tale. Built specifically for Indian D2C brands.
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