Our Story
We built TrueFio because we were tired of fake ROAS
Every D2C brand in India runs Meta Ads. Meta shows 5x ROAS. But after RTO (25% in some states), COD failures, shipping costs, and gateway fees, the real ROAS is often below 2x. Founders celebrate numbers that don't exist. Agencies report metrics that hide the truth. And brands bleed money month after month without knowing why.
We saw this firsthand. We watched brands scale ad spend based on Meta's reported ROAS, only to find their bank balance shrinking. The problem wasn't the ads — it was the measurement. Nobody was deducting RTO costs, COD handling fees, shipping charges, gateway commissions, and packaging costs from the ROAS calculation.
So we built TrueFio. A platform that connects your ad accounts, your Shopify store, and your logistics partners — and shows you the real number. The number that actually matters: how much profit you made for every rupee you spent on ads.
Our Mission
Give every Indian D2C brand real profit visibility — not vanity metrics.
We believe that when brands see the truth, they make better decisions. Better decisions mean less wasted ad spend, lower RTO, and higher real profit. That's the cycle we're building for.
What We Stand For
Our Values
Transparency
No vanity metrics. No inflated numbers. Every data point you see on TrueFio is the truth — backed by real order, delivery, and return data.
India-First
Built for Indian D2C from day one. COD, RTO, Shiprocket, Delhivery, Razorpay, GST — we understand the ecosystem because we live in it.
Data Privacy
Your data is yours. We use read-only access, encrypt everything with AES-256-GCM, and comply with India's DPDP Act. Data never leaves Indian servers.
Speed
Connect in 2 minutes. See your first TRUE ROAS within 15 minutes. No onboarding calls, no implementation timeline. Just results.
Traction
By the Numbers
Our Team
The People Behind TrueFio
Sajan Saran
Founder & CEO
Obsessed with giving Indian D2C brands the truth about their ad spend. Previously built analytics tools used by hundreds of brands. Believes every rupee spent on ads should be accountable.
Proudly Built in India
Proudly built in India, for Indian D2C brands. GST-compliant. DPDP Act compliant. Data stored in India. We understand the Indian e-commerce ecosystem — COD, RTO, Shiprocket, Delhivery, UPI, and everything in between — because we live and breathe it every day.
Ready to see your real ROAS?
Stop burning money on ads that don't actually deliver profit.
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